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Marketing and Sales

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

How You Will Benefit
  • Recognize what we mean by the term “marketing.”
  • Discover how to use low-cost publicity to get your name known.
  • Know how to develop a marketing plan and a marketing campaign.
  • Use your time rather than your money to market your company effectively.
  • Understand how to perform a SWOT analysis.
Programme Outline
  • Defining Marketing
  • Recognizing Trends
  • Market Research
  • Strategies for Success
  • Mission Statements
  • Brochures
  • Trade Shows
  • Developing a Marketing Plan
  • Increasing Business
  • Saying No to New Business
  • Advertising
  • Networking